Leosons Overseas Corporation Announces Acquisition of N’ICE® and FIBERALL® Brands

Abany, New York – 23 October, 2012 – Today, Leosons Overseas Corporation (Leosons) announced the acquisition of the brands N’ICE® and FIBERALL® from Insight Pharmaceuticals LLC, a leading supplier and marketer of over-the-counter consumer health products.

For over fifteen years Leosons has been the sole and exclusive distributor of N’ICE lozenges, and its signature scarfed penguin, as well as FIBERALL, to North Africa and the Middle East. N’ICE Lozenges serve as an Oral Anesthetic / Cough Suppressant and can be found in a variety of flavors including Honey Lemon, Vitamin C, and Cherry. FIBERALL is a psyllium husk based, bulk forming laxative and fiber supplement. While both N’ICE Lozenges and FIBERALL brands are well known domestically, Leosons plans to further grow these brands internationally while continuing to service the current domestic US market.

John L. Ohanian, General Manager and President of Leosons said of the acquisition, “We are pleased to have completed the brand acquisition of N’ICE and FIBERALL with Insight Pharmaceuticals, LLC. We are proud of our growth and success of these brands and we feel that this acquisition will further our mission to deliver the best US made products globally. The acquisition of N’ICE ® and FIBERALL® brands will broaden our existing sales and distribution reach, as well as bring scale to our business.”

Terms of the transaction were not disclosed.

About Leosons

Leosons Overseas Corporation was established in 1984, to build a bridge between manufacturers of Pharmaceuticals, Nutraceuticals, and specialty drugs to consumers in the Middle East and Africa (MEA). Headquartered in Albany, New York, and with an affiliated office in Dubai Healthcare City, Dubai, UAE that is managed and operated by Mr. Leo Ohanian, Leosons has become an Over-the-Counter expert in the MEA region. Leosons currently serves both private label and readymade OTC products in an extensive portfolio of countries. Additional information about Leosons can be found at www.Leosonsintl.com

For further information about Nice Products, please visit www.niceproducts.com

For further information about FIBERALL products, please visit www.usefiberall.com


Insight Pharmaceuticals is a consumer products company whose strategy is to generate growth by acquiring OTC and personal care brands with solid consumer equity that can be further developed through their merchandising and marketing expertise. With a strong dedication to women’s health, the company strengthens its portfolio of brands by employing a variety of strategies, all with an in-depth understanding of the heritage of the brand and the needs of the consumer. Additional information about Insight Pharmaceuticals can be found at www.InsightPharma.com

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